Requests for Proposal (RFP)

Implementation of the new brand strategy for the official languages programs

Description

The CMEC Secretariat is issuing a Request for Proposals for the Implementation of the new brand strategy for the official languages programs (OLP). The selected Proponent will be familiar with all media types, will plan and coordinate different campaigns, and will manage media buys with selected vendors for the CMEC Secretariat.

The CMEC Secretariat is already doing a number of promotion activities through a number of vendors. However, by selecting a single firm for brand-strategy implementation and promotion activities, the Official Languages Unit aims to streamline the process and unify its key messages. This will allow staff redistribution and leveraging to efficiently support key partners and stakeholders in reaching the OLP goals.

The ultimate goals for this Project are to increase annually the number of candidates:

  • applying to each official languages program; and
  • remaining until program completion (retention).