Launch of Brand for Education in Canada


Fredericton, September 22, 2008 – The ministers of education have developed a brand for education in Canada.

Today marks the launch of this brand, aimed at promoting the country's education systems and institutions.  Ministers of education are confident that this country-wide effort will attract an increasing number of foreign students to Canada.

“We are thrilled at the prospect of implementing this coordinated approach to promoting our educational achievements worldwide,” underlined the Honourable Kelly Lamrock, Chair of the Council of Ministers of Education, Canada (CMEC) and Minister of Education for New Brunswick, and host of the launch.

“Implementing this new brand will ensure that our partners internationally can access a rich and coherent body of resources on Canada's educational systems and institutions. It will also facilitate foreign students' access to valuable information on the opportunities associated with studying in Canada,” added Mr. Lamrock.

This initiative represents a remarkable commitment by ministers of education to collaborate in order to maximize the international visibility of their education systems. Developed in partnership with the Department of Foreign Affairs and International Trade, the brand aims to convey to foreign students that the quality of a Canadian education will provide them with the tools they need to develop their full potential.

CMEC is an intergovernmental body composed of the ministers responsible for elementary-secondary and advanced education from the provinces and territories. Through CMEC, ministers share information and undertake projects in areas of mutual interest and concern.


Jean-Gilles Pelletier
Tel.: (416) 962-8100, ext. 272
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